Spiritual Merchants: Religion MagicCommerce

Spiritual Merchants Religion MagicCommerce They can be found along the side streets of many American cities herb or candle shops catering to practitioners of Voodoo hoodoo Santer a and similar beliefs Here one can purchase ritual items and

  • Title: Spiritual Merchants: Religion MagicCommerce
  • Author: Carolyn Morrow Long
  • ISBN: 9781572331105
  • Page: 369
  • Format: Paperback
  • They can be found along the side streets of many American cities herb or candle shops catering to practitioners of Voodoo, hoodoo, Santer a, and similar beliefs Here one can purchase ritual items and raw materials for the fabrication of traditional charms, plus a variety of soaps, powders, and aromatic goods known in the trade as spiritual products For those seeking hThey can be found along the side streets of many American cities herb or candle shops catering to practitioners of Voodoo, hoodoo, Santer a, and similar beliefs Here one can purchase ritual items and raw materials for the fabrication of traditional charms, plus a variety of soaps, powders, and aromatic goods known in the trade as spiritual products For those seeking health or success, love or protection, these potions offer the power of the saints and the authority of the African gods.In Spiritual Merchants, Carolyn Morrow Long provides an inside look at the followers of African based belief systems and the retailers and manufacturers who supply them Traveling from New Orleans to New York, from Charleston to Los Angeles, she takes readers on a tour of these shops, examines the origins of the products, and profiles the merchants who sell them.Long describes the principles by which charms are thought to operate, how ingredients are chosen, and the uses to which they are put She then explores the commodification of traditional charms and the evolution of the spiritual products industry from small scale mail order doctors and hoodoo drugstores to major manufacturers who market their products worldwide She also offers an eye opening look at how merchants who are not members of the culture entered the business through the manufacture of other goods such as toiletries, incense, and pharmaceuticals Her narrative includes previously unpublished information on legendary Voodoo queens and hoodoo workers, as well as a case study of John the Conqueror root and its metamorphosis from spirit embodying charm to commercial spiritual product.No other book deals in such detail with both the history and current practices of African based belief systems in the United States and the evolution of the spiritual products industry For students of folklore or anyone intrigued by the world of charms and candle shops, Spiritual Merchants examines the confluence of African and European religion in the Americas and provides a colorful introduction to a vibrant aspect of contemporary culture.The Author Carolyn Morrow Long is a preservation specialist and conservator at the the Smithsonian Institution s National Museum of American History.

    One thought on “Spiritual Merchants: Religion MagicCommerce”

    1. Amazing, well-researched book about botanicas, hoodoo drugstores, root workers and the spiritual products industry. Ms. Long has a lifelong passion for the subject and she is careful to document all the steps in her research (and to call out mistakes she has found in others' work). The book is respectful and curious in tone, without being sensational or voyeuristic in any way. FASCINATING!PS -- I stayed up late reading this on New Year's Day. Got up on January 2, turned on the radio and the dumb [...]

    2. Read this for American Black History Month. This is the kind of subject they don't teach in schoold probably won't. If you do an essay on it, you'll probably get an "A."Now with the preceding hype aside, we can go into the review itself.If this book could get seven stars, I would give it that. I respect the author's tenacity in researching this subject, considering the odds she faced as a white woman in the attempt of investigating the dying mystical practices among Afro-Americansd similar pract [...]

    3. Growing up in the South, some of these spiritual products were a common site to see. This book, helps to familiarize with the business of it all. Exploring, briefly, the history of Voodoo, Hoodoo, Obeah, and the influences that built the practices, the author enters into the world of the people that make these products on a larger scale. First the author examines the previous hoodoo practice, as recorded in several oral history documents, and first hand accounts of freed slaves, Douglass, for ex [...]

    4. This is a great book for spiritual merchants-tarot readers, witches who charge, folks who light candles or create rituals for clients--anyone who is in the business of magic will appreciate this and enjoy the read. Long takes her readers through the history of Spiritual mercantilism focusing heavily on the old fashioned Conjure candle shop of early 20th century America and the newer Botanicas that have spring up in border states and all over California. Images of old labels and ad copy spice up [...]

    5. The history of "commercialized" hoodoo in the US is a lot richer than what I had previously thought! A great hidden history.

    6. REALLY useful, for anyone considering going into the occult-shop business, or selling anything related to New Age products. Just about the only text ON this subject, so we're lucky it's a good one.

    7. Fantastic book on the spiritual products industrial complex. Cat Yronwode comes off as a perfect purveyor. And I would love to meet Thomas 'Pop' Williams at Eye of the Cat in Columbia, SC.

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