The Selling of the President 1968

The Selling of the President What makes you cast your ballot A Presidential candidate or a good campaign How s he stands on the issues or how s he stands up to the camera The Selling of the President is the enduring story of the

  • Title: The Selling of the President 1968
  • Author: Joe McGinniss
  • ISBN: 9780671426811
  • Page: 371
  • Format: Mass Market Paperback
  • What makes you cast your ballot A Presidential candidate or a good campaign How s he stands on the issues or how s he stands up to the camera The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking how that script came to be It introduces Harry Treleaven, the 1st adman to suggest that issuWhat makes you cast your ballot A Presidential candidate or a good campaign How s he stands on the issues or how s he stands up to the camera The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking how that script came to be It introduces Harry Treleaven, the 1st adman to suggest that issues bore voters Image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after 18 years at CBS, cast the image that sold America a President Richard Nixon himself a politician running on tv for the highest office in the land

    One thought on “The Selling of the President 1968”

    1. The Selling of the President 1968 tells the behind the scenes story of how Roger Ailes, now president of Fox News Channel, and others sold Richard Nixon -- this most flawed and corrupt politician -- as a leader of great sagacity and Main Street virtue.It's one of a kind. Since McGinniss wrote this book, no other active journalist has been granted such free access to the media campaign of a presidential candidate.It is a good read for those interested in political history and for all interested i [...]

    2. I've been meaning to read this book since it came out in 1969 and have only gotten around to it now because of my excitement about the 2016 primary campaign season.1968 was, until this year, the most exciting presidential campaign I've been involved in. The only comparable campaigns to these were the Chicago mayoral campaigns of 1983 and '87. Although I was only a high school kid in '68, Eugene McCarthy's campaign, like that of Bernie Sanders currently, was substantially soldiered by young peopl [...]

    3. If ignorance is bliss, then we can blame Joe McGinniss for spreading cynicism across America. In 1969, the release of The Selling of the President both shocked and sobered the nation. The truth was out. American voters have been conned. The man sitting in the White House—entrusted with the fate of their country—was sold to Americans like a tube of toothpaste.Today, 40 years removed from the book’s original release and in midst of another public duel to the White House, Joe McGinnis’s boo [...]

    4. I think this is a must read for those that are interested in Presidential politics. It is, even almost 50 years later, an eye opener to the behind the scene workings of "selling" a Presidential candidate. What many may not realize that during a campaign almost every moment, appearance by candidate, soundbite, camera angle, interview, even the temperature of room they are in is micromanaged behind the scenes. What may seem natural or casual on the screen is all a production. Richard Nixon himself [...]

    5. I read this in an attempt to be a part of a book club in college. Unfortunately, I thought, "hey, I could get into anything as long as it isn't the books for my courses."I was mistaken.For me, this was simply a boring read. I am not political science-y inclined, and the information relayed is information I already knew. Back in the '60s I am sure this was an innovative look at elections and the candidates, and made people look at each other differently, questioning what is "real" and what is "cr [...]

    6. Being that it is October, I've been trying to read scary books. Not certain that there is anything more scary than a firsthand account about how as early as 1968 politicians used television and multimedia to package their candidates and sell them as products to the people of the United States. If I had read this before 2016, I think I would say that there is no scarier ending to a book than one where Richard Nixon gets elected. Obviously, I would not say that now.

    7. Interesting read. The book is dated in many ways (it was written nearly 50 years ago after all) but the 'spin' hasn't changed, just a lot of the technology. Obviously the book is about Nixon's 1968 campaign, but it's also a forerunner of sorts for Roger Ailes who plays an integral role and of Kevin Phillips, someone I'd never heard of previously, but was the 60s version of Nate Silver. Without trying to take it out of context, Ailes's comment "Have him kiss one of the other broads" is telling in [...]

    8. The problem: How do you make an aloof, sourpuss of a politician appealing to a large audience?The solution: Use all of the tricks of television to package and sell him to the American electorate.The aftermath: Change the model of presidential campaigns for generations to come.To the contemporary audience, there is nothing new or shocking in the book. However it is worthwhile to help understand how we got to where we are today as it relates to the theatrics of America's politics. Before Twitter, [...]

    9. A cool snapshot of culture and thinking leading up to Richard Nixon's time in the big chair. Nixon had to play a whole new game to win the election and the book does a fantastic job of displaying the people around him that both made it happen and sabotaged the whole process.The racial stereotyping would make most people sad today but it's interesting to see how some politicians can use it for good or bad.A great read with heaps of extra material that puts you in the heads of the executives that [...]

    10. "This is the beginning of a whole new concept. This is it. This is the way they'll be elected forevermore. The next guys up there will be performers." --Roger AilesThis book has dated in many ways (the biggest one being that it's no longer a revelation to think of politicians as pre-packaged celebrities; everyone pretty much knows it but plays along anyway), but it's still worth reading because the m.o. of modern political campaigns is based on things pioneered during the 1968 Nixon campaign. Th [...]

    11. Eight years after Richard Nixon crashed and burned while facing John Kennedy in the presidential debates, how was Nixon able to make a comeback and win the 1968 presidential election?Joe McGuiness’ The Selling of the President 1968, suggests that Nixon wasn’t a fundamentally different candidate than he’d been in 1960. Rather, his campaign understood the power of media and what actually drives people to vote. Between the media expertise of Nixon's advisers and the shortcomings of Richard Ni [...]

    12. While interesting, McGinniss style of Long-Form journalism seemed more superficial and less intensive than Ted White's of the similar era, or even the "Game Change" long-form recounting of the presidential race of 08.To be fair, McGinniss selected a very narrow slice of the campaign of '68, since, as he said in the intro, Ted White would be writing the definitive piece on the campaign. McGinniss, instead, turned his talents toward following the way the media/advertising staff presented Nixon, an [...]

    13. McGinniss did not write about the Humphrey campaign because the Democrat's advertising firm declined to participate. Nixon's did; the two key players being Harry Treleaven and Roger Ailes. Yes -- THAT Roger Ailes. Most of the Nixon on TV Moments were designed around "panel-discussions" where eight folks from a local community were on stage to ask Nixon (pre-written) questions, using Oklahoma head football coach Bud Wilkinson as moderator. Nixon became an expert on his own sweat, make-up and came [...]

    14. If I were teaching a poli-sci class I would make this book required reading. For casual reading, though, you may want to look elsewhere, like Hunter Thompson's Fear and Loathing On The Campaign Trail 1972.Basically the book tells us what we now know, that Richard Nixon had zero people skills and needed to hire a team of experts, used car dealers and racketeers to beat even more uncharismatic Democrat nominee Hubert Humphrey for the 1968 Presidency. This was the first book to teach us that politi [...]

    15. If you only know the late Joe McGinnis from all his later best-selling, true crime novels, do yourself a favor and read his first book ever, The Selling of the President. This is an inside account of working for the Richard Nixon campaign team in 1968. It's devastatingly on target, insightful and funny. McGinnis was a young reporter when he wrote this. I had the opportunity to exchange messages with McGinnis before his recent death in which I told him how much I liked his early work. He seemed v [...]

    16. Should be required reading before you cast a vote. No other book delves this deeply into the day to day legwork of campaigning. McGinniss points to how Image is tantamount, but mostly lets those running Nixon's campaign do the talking. This text is mostly quotation and all the better for it. Transcripts of arguments in the television studio. Chats in the control room. Ad meetings. Nixon saying the same text over and over in slightly different ways. Arguments about race representation in the stud [...]

    17. Very well-written and no doubt innovativebut it's a bit too evidently propagandistic to be fully trusted. Still, the following quote from Roger Ailes was most amusing indeed:"Let's face it, a lot of people think Nixon is dull. Think he's a bore, a pain in the ass. They look at him as the kind of kid who always carried a bookbag. Who was forty-two years old the day he was born. They figure other kids got footballs for Christmas, Nixon got a briefcase and he loved it. He'd always have his homework [...]

    18. McGinniss traces the effect of television on political campaigns. The book is an giggle-inducing feast, thanks to a myriad of seemingly absurd moves on part of candidates in elections when it comes to media appearances. Most importantly, the book shows how fake and controlled the media appearances of candidates have become since the advent of television. The book is such a short and enjoyable read that it can be recommended to literally anyone.

    19. Really fascinating to read this during an election year. Nowadays it's common to talk about Nixon as a politician who suffered and sweated under the gaze of television, but this book shows that Nixon and his team bounced back to become true pioneers of televised electioneering. Forty-four years on, little has changed, although the sound and fury have sure gotten a lot louder and more furious (not to mention more infuriating).

    20. This book gives an incredible look inside the presidential campaign in 1968 of Richard Nixon as he and his advisers learn to use the media to create a new image for the candidate. I know I love this book too much, but how McGinniss candidly retells the theory and action behind the scenes that crafted Nixon from a passed-over has-been to a president is funny, nauseating, and more relevant that you might like to think.

    21. Great book! Two months later and the personalities are still vivid. You can't help but sympathize with beleaguered Harry Treleaven or admire the pluck of young Roger Ailes (later of Fox News fame). I appreciated the campaign memos included in the appendix, along with excerpts from texts by Marshall McLuhan (which were being circulated among the staff). In the context of today's political/media landscape, the tactics of the '68 campaign almost seem quaint.

    22. This was really interesting to me. The older I get the more I see how little things have changed. When I was younger, the 60's seemed like a foreign time period. So much of what was said in this book about advertising and politics could be talking about the election this year. It was a fairly quick and insightful read. What a lucky find at the recycled reads bookstore.There is a vast appendix of strategies and such, and admittedly I have not read all of these notes.

    23. one of the laziest books I have read. more than half of the content is straight up primary source stuff, and McGinniss doesn't bother to add much color or insight to the story. Still, there are some great stories about nixon mistrusting TV, and the evolving role it played back then. a fun read for anyone interested in politics in general, Nixon in particular, and what roger ailes was like before he became the man of power he is today.

    24. Anyone wanting to witness the birth of the modern presidential campaign should read this book. The way presidential candidates are packaged and sold is detailed in the book. The author examines the 1968 presidential campaign of Richard Nixon and the re-branding campaign used to elect America's thirty-seventh president.

    25. I was reminded of this book recently when it was mentioned in a recent Times Book Review article on campaign books. Read it years ago and it was terrific. Unlike the standard campaign book invented by Theodore White (I devoured all of those books) McGinnis focused on how candidates were marketed. I suspect it would be equally valid today.

    26. It's surprising even now to learn the degree to which Nixon invented the modern race for president; the man who was upended by a bad TV interview came back with a vengeance to harness the new medium like no-one before. You can't help but admire the devious bastard for his innovation and ingenuity. A fun, if somewhat dated read.

    27. It is amazing to read this book now and realize how much it is still "true." Remember this is about the 1968 Presidential election which was over 45 years ago. McGinniss' writing is clear and precise as always and he has unreal access to view the birth of our modern elections, for better and for worse. Mostly for worse of course.

    28. Forty years may have passed since Nixon's first successful presidential bid, but this classic first-hand account of the revamping of his image via some slimy ad men is still very very very relevant to how media is manipulated in politics today. It is related to us with frustrated awe by sharp, young Philadelphia Inquirer reporter Joe McGinnis. So enjoyable.

    29. I'm on a roll with American politics books! Demolished this, over 2 slow days at work. Fascinating stuff for the politics geek, and the prose is beautiful; at one point I became moist of eye, which I was not expecting from a book about Nixon's '68 campaign.

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