Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

Roadmap to Revenue How to Sell the Way Your Customers Want to Buy Buyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales th

  • Title: Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy
  • Author: Kristin Zhivago
  • ISBN: 9780974917924
  • Page: 422
  • Format: Hardcover
  • Buyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales they need, and buyers aren t getting the information they need to make a buying decision In this one of a kind revenue growth how to book, Revenue Coach Kristin Zhivago laysBuyers have changed the way they buy But sellers have been slow to change the way they sell This disconnect is proving to be frustrating for both sellers and buyers Sellers aren t getting the sales they need, and buyers aren t getting the information they need to make a buying decision In this one of a kind revenue growth how to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse engineer their successful sales so they can manufacture new sales in quantity Armed with these methods, managers can map out their customers buying process and take the right steps to support every stage of that buying process They can position their products and services in a way that will make them attractive and valuable to prospective customers They can focus their efforts on marketing and selling methods that will work and stop wasting money on those that won t produce content that satisfies buyer concerns and use social media channels in a way that appeals to customers and leads to sales.

    One thought on “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”

    1. Ms. Zhivago advises businesses to stop trying to "sell" and "market". Instead try to figure out how to make the purchase easier for the customers who would benefit from your product or service.The Roadmap to Revenue method consists of the following three phases;Discover ~ Interview current customers (or prospects) on the telephone to find out what they want to buy and how they want to buy it. Record and organize the information that is collected in these interviews and present the information to [...]

    2. So this was pretty interesting. I work in Sales, so I thought I’d read something that could potentially help my statistics as an employee, and the company as a whole. The whole concept here is to stop “selling and marketing” and find a way to help your customers with the product that would help them. While it doesn’t help in pertaining to my business itself, I can see its aid for someone starting up a new business. It’s well written, in terms even the layman like myself can understand. [...]

    3. An innovative reading for marketing and sales people. The author is able to pin point the problem of company-centered selling strategies and described the ways to shift to customer-centric.Highly recommended to those who involve in marketing and sales and small business owners.

    4. This gets 3 stars because I don't think it's a bad book in any way but it wasn't for me. I have a small business and this book seems written for larger businesses than I have.The marketing ideas are great - in fact they are exactly what we are doing already.

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