India Inside: The Emerging Innovation Challenge to the West

India Inside The Emerging Innovation Challenge to the West Thanks to its ability to innovate the developed world will always have a distinct advantage over the developing world right Not according to leading management experts Nirmalya Kumar and Phanish Pur

  • Title: India Inside: The Emerging Innovation Challenge to the West
  • Author: Nirmalya Kumar Phanish Puranam
  • ISBN: 9781422158753
  • Page: 139
  • Format: Hardcover
  • Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right Not according to leading management experts Nirmalya Kumar and Phanish Puranam In India Inside, the authors draw on their research to show how India is already turning this assumption on its head often in ways invisible to consumers in the developThanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right Not according to leading management experts Nirmalya Kumar and Phanish Puranam In India Inside, the authors draw on their research to show how India is already turning this assumption on its head often in ways invisible to consumers in the developed world.Through their research and extensive interviews with India based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India from B2B products and RD outsourcing to process and management innovation The book also illuminates Indian companies growing ability to innovate consumer products that are compact, low cost, efficient, and robust in the face of harsh environmental conditions The authors analysis makes clear that for certain kinds of innovation, the long held monopoly of the developed world is over.India Inside provides a wake up call for executives and policy makers in the developed world and a clear eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.

    One thought on “India Inside: The Emerging Innovation Challenge to the West”

    1. Well organized and well written book though slightly academic for a lay reader.This book definitely offers an interesting perspectives on India's innovation capabilities.A good read for professionals from any industry !More details about this book @bookwormsrecos/201

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