Advertising Management: With CD

Advertising Management With CD The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in Beginning with an overvi

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  • Title: Advertising Management: With CD
  • Author: Jaishri Jethwaney Shruti Jain
  • ISBN: 9780198074120
  • Page: 358
  • Format: Paperback
  • The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006 Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning prThe second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006 Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising The book is the right amalgamation of academic inputs as well as industry orientation It is accompanied by a CD containing video exercises.

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