Customer Relationship Management: Concept, Strategy, and Tools

Customer Relationship Management Concept Strategy and Tools This book closely examines the strategic and tactical aspects of customer relationship management as it stands today Benefiting advanced students and working executives the book stresses economic cus

  • Title: Customer Relationship Management: Concept, Strategy, and Tools
  • Author: Vinay Kumar Werner Reinartz
  • ISBN: 9783642201097
  • Page: 487
  • Format: Hardcover
  • This book closely examines the strategic and tactical aspects of customer relationship management as it stands today Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

    One thought on “Customer Relationship Management: Concept, Strategy, and Tools”

    1. inspireandaction.wordpressHello readers,Today I will review the latest book I read: Customer Relationship Management – Concept, Strategy and Tools by V. Kumar and Werner Reinartz published by Springer.Customer Relationship Management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Its not only pure business but also a strong personal bonding within people. Once this personal and emotional linkage is built, it is very easy for an organi [...]

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