Content Everywhere: Strategy and Structure for Future-Ready Content

Content Everywhere Strategy and Structure for Future Ready Content Care about content Better copy isn t enough As devices and channels multiply and as users expect to relate share and shift information quickly we need content that can go places easily Content Ever

  • Title: Content Everywhere: Strategy and Structure for Future-Ready Content
  • Author: Sara Wachter-Boettcher
  • ISBN: 9781457102752
  • Page: 165
  • Format: ebook
  • Care about content Better copy isn t enough As devices and channels multiply and as users expect to relate, share, and shift information quickly we need content that can go places, easily Content Everywhere will help you stop creating fixed, single purpose content and start making it future ready, flexible, reusable, manageable, and meaningful whereverCare about content Better copy isn t enough As devices and channels multiply and as users expect to relate, share, and shift information quickly we need content that can go places, easily Content Everywhere will help you stop creating fixed, single purpose content and start making it future ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

    One thought on “Content Everywhere: Strategy and Structure for Future-Ready Content”

    1. What is this book about?This book isn’t really about method; it’s about mindset: about establishing a way of thinking that will serve your content—not to mention your users, your organization, and your sanity—well into the future. It’s about building a framework for thinking about content, not answering every question you’ll encounter about it.Who Should Read This Book?This book is for anyone who cares about content and is interested in making it work for mobile devices, across multi [...]

    2. I was asked to read this book for work and thought, "eh, ok, I'll probably learn something." Work picked very well! I loved this book. Wachter-Boettcher begins by discussing the WYSIWYG strategy of yore: "what you see is what you get." I was sold! This book is very much about thinking about how the reader engages with content and how the reader's wants will change based on the device selected (desktop, mobile, tablet). As a blogger, I was immediately captivated by thinking about navigation strat [...]

    3. I was a little worried by the introduction, which sounded like a book about database design masked as IA. What I really wanted was a book that talked about the shifting landscape of the same pieces of web content being all of the place and what that means for how users and content creators interact with the content. This book did a pretty good job of addressing the basics of those issues. I think what I really wanted was a more research-based book with a set of case studies, but I will now go fo [...]

    4. Having read other content strategy books recently (e.g. The Elements of Content Strategy) and been disappointed by their lack of clarity and direction, this was a refreshing read! Content Everywhere is clearly written and organised and filled with practical tips. I'd recommend this to anyone interested in an introduction to creating highly considered content that is meaningful and findable in the present and adaptable for the future.

    5. A gentle introduction to thinking about content decoupled from form and the importance of doing so with regard to publishing everywhere your customers would like you to do so. More of a meditation on this topic than a how-to, but that's all I was looking for in the first place. A good introduction to the issues you are likely to face as you try to stop thinking about a specific, rigid output format.

    6. Excellent read on how the content landscape has changed, and how to adapt to it if you're a content strategist, an IAer or a UXer. As a UX person myself, without that much of experience on Content Strategy projects so far, I found the book very useful, helping me shape a good picture on the role of Content Strategy and its place next to other concepts such as Mobile First, Responsive Design, etc. Now, it's time to get hands on What about you?

    7. Libro utile per chi si occupa di contenuti in ambito digitale. Offre diversi spunti su come organizzare meglio i contenuti ottimizzandoli per il responsive design e per il loro utilizzo su piattaforme diverse da quella originale. Una stella in meno per qualche ripetizione di troppo degli stessi concetti.

    8. If I had read this a year ago, it might have blown my mind. After being immersed in the topic for months now, it all seems more no-duh than anything. Still, a good (though slightly outdated) primer on the topic of content strategy.

    9. A little fluffy/repetitious at the start, but stick with it. It gets meatier and provides a good discussion of the value of structuring content for reuse--and, most helpfully, how to make the case for it with business and technical teams.

    10. Perhaps due to the role I've played with CMS development and use in a few jobs I've held, a lot of what this book said was old-hat to me. However, the case studies are insightful and the evangelistic angle is an inspiring reminder of what needs to stay important.

    11. Excellent look at how content reuse can help businesses make the most of their most important asset: content.

    12. A little repetitive, but essential reading for content strategists. Definitely gained some fresh insights from this book, which I discovered via Sara's presentation at a Content Strategy DC meetup.

    13. Really good introduction to making content future-proof. The only reason I didn't give it for stars was because I hoped for more on content APIs.

    14. Needed to read up on content management for work. This book is well-written, kept my interest, and provided lots of good information.

    15. Very helpful for those wrapping their heads around content modeling, portability, information architecture, and user experience.

    16. Informative writing can be entertaining. A few sassy sentences don't do it. This book is so dense it's not effective.

    17. Anyone interested in RWD or Adaptive Design should read this book. RWD is not only about design, it's more about contents.

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