Business to Business Marketing Management: A Global Perspective: A Global Perspective (Revised)

Business to Business Marketing Management A Global Perspective A Global Perspective Revised This textbook covers all the aspects of B B marketing any marketer needs be they student or professional It s the only textbook to do so from a global standpoint giving them the best possible perspe

  • Title: Business to Business Marketing Management: A Global Perspective: A Global Perspective (Revised)
  • Author: Alan Zimmerman Jim Blythe
  • ISBN: 9781299469051
  • Page: 147
  • Format: ebook
  • This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional It s the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often and frequently conducted within a global environment This new edition has been completely rewritten, and features expanded sections onThis textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional It s the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often and frequently conducted within a global environment This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.

    One thought on “Business to Business Marketing Management: A Global Perspective: A Global Perspective (Revised)”

    Leave a Reply

    Your email address will not be published. Required fields are marked *