Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Neuromarketing Understanding the Buy Buttons in Your Customer s Brain How can the latest brain research help increase your sales Because paople are inundated daily by an average of sales messages selling is now tougher than ever That s why you need to learn what

  • Title: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
  • Author: Patrick Renvoisé
  • ISBN: null
  • Page: 138
  • Format: Kindle Edition
  • How can the latest brain research help increase your sales Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever That s why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practicHow can the latest brain research help increase your sales Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever That s why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvois and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as The 6 stimuli that always trigger a response The 4 steps to align content and delivery of your message The 6 message building blocks to address the old brain The 7 powerful impact boosters to set your delivery apart from the restOnce you know how the decision making part of the brain works, you ll quickly begin to deliver convincing sales presentations, close deals, crreate effective marketing strategies, and radically improve your ability to influence others.

    One thought on “Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain”

    1. I have mixed feelings about this. There's some interesting psychology that explains the sales and marketing process, but it's not especially detailed. Also the examples are variable - some I really bought into and will definitely try to replicate, others felt very tenuous.I recommend reading The Power of Persuasion and A Mind of its Own for a more detailed look at the psychology. I've used the principles in Trust-Based Selling for years, and Neuromarketing supports and enhances this. It's also r [...]

    2. Reads too much like a salesman manual. I'm not the target audience for this but salespeople might benefit from the technical tips given here.The underlying concept and advice given were plausible, coherent and applicable to many aspects of life even outside of marketing, it's just that the way they're presented here didn't gel with me. I'd probably look out for books written on similar subjects but with a different slant to it.

    3. For some reason I didn't think this book would be so literally focused on sales and marketing. Not my field or interest, but I still found some value. There are 100 tips and tricks in this book, but I am skeptical of about half right out the gate. Of the remaining half I thought of most as defensive in that they are interesting and they either explain why salesmen act the way they do or provide me with some defense when dealing with salesmen. Also there was a few that either justify some things [...]

    4. “Understanding the Buy Buttons in Your Customer’s Brain”One of the most important things to do in a website is sell. Subscribe to the newsletter, buy a product, share some piece of content…Doing this in a correct way can increase your website’s conversion a lot, which can mean the success of your product. This book explains how the brain works, and how to convince your customers “to click the buy button”.

    5. People don’t behave completely rationally, so it’s not rational argument that will win you the sale. Rather, you have to appeal to people’s ancient decision-maker, the old brain. By knowing how to communicate with the old brain, you’ll be that much closer to closing the deal.

    6. Great book for those who are just starting to explore Neuromarketing subject/works in sales or marketing departments but not groundbreaking for those who wants to have deeper knowledge.

    7. ValuableWill help your marketing skills. The book is to the point too which is helpful. Recommend to marketers and ceos

    8. I won't say that this book is revolutionary, but it was great.The more "advanced" you get in a discipline, the less effective you tend to become. Thinking about marketing in an 80/20 sense, the 20% you NEED to know in marketing to give you 80% of your expertise is in this book.You can build on it by studying copywriting, persuasion, and so on - but I found this to be a good summary of different areas. The greatest benefit I found from this book is the concept of positioning benefits in one of th [...]

    9. Great book for anyone in marketing, media or sales position. Not only with the changing economy but with the ever-changing target markets and consumers this is a great book to read! This book will help you bridge the gap between Baby Boomers to Gen Y and if you are a Gen Y how to sell to the Baby Boomers aka the "Old Brain". This book gives great ground work, examples and steps to make you understand how to makes these connections and continues to remind you throughout the book. This book helped [...]

    10. A book for salespeople. I am not a salesperson, so I was always aware of the rah, rah, of the sensation of being both the hunter and the hunted.Nevertheless, the book is clearly and concisely written and applies many of the principals it propounds.The main thesis is that presenters should aim at the "old brain," the primitive fight-or-flight, what's-in-it-for me lizard brain. I found that idea valid and believe I can apply the principals based on it to the presentations that I have to give, so I [...]

    11. As a introductory book it is good but for someone looking for more, it wont deliver. It did well diving into the keep it simple stupid philosophy. He did a adequate job giving an contrast overview between emotional and rationalized motivated purchases which; gave decent ground to these strategies which made them novel at best but were far less than revolutionary. I was also disappointed that the author did not go into any real depth on or spend a lot of time on the functional aspects of cognitiv [...]

    12. Don't read this expecting any in depth study in the correlation between neuroscience and marketing. This is a primer for basic advice for salesmen couched with a few very basic terms in neuroscience. This new field is exploding and I am sure that there is or will be good books written on the subject. Aside form the great cover there is little to recumbent. My first clue should have been when I looked at the list of his sources. Be warned, skip this book!

    13. Хорошая попытка систематизировать текущие представления о маркетинге, основанные на изучении мозга. Помогает лучше понять механику принятия решения о покупке, однако революционных идей обнаружено не было. Рекомендую к прочтению как новичку в теме, как с точки зрения пок [...]

    14. This book was ok. I really like learning about the old "reptilian brain". The one thing I really took from this was how images have a huge effect on first impression. This is helpful if you're in internet marketing and care about conversion rate optimization. Check out conversionxl/blog for a really detailed explanation of that (not my blog, just a really helpful site).

    15. These two marketers take some of the recent findings about the way our minds work and apply them to marketing. The result is a breezy, quick read that looks sometimes like the old marketing -- "make it about the customer, not about you"-- but does contain a number of interesting insights and useful tips for anyone trying to be persuasive and memorable.

    16. Better in PersonSeeing the author present this in a seminar setting had an important impact on my career, but this book is fairly lightweight on the actual topic of neuromarketing. Primarily a book on how to be a more effective salesman, and probably a good one at that. But, for students of applied consumer neuroscience, there are plenty of good alternatives.

    17. The book is interesting and gave me lots to think about. However, I found myself questioning their studies. I'm sure the authors are not making up the content, but I'd rather read about specific studies that the authors then unpack the insights on.

    18. Fantastic infoLoved the book and the science behind it. I have also see Patrick speak twice and the advice is very helpful.

    19. Interesting look into how the brain makes decisions -- will cause you to think about your approach to sales and presentations.

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