Ametora: How Japan Saved American Style

Ametora How Japan Saved American Style Look closely at any typically American article of clothing these days and you may be surprised to see a Japanese label inside From high end denim to oxford button downs Japanese designers have taken

  • Title: Ametora: How Japan Saved American Style
  • Author: W. David Marx
  • ISBN: 9780465059737
  • Page: 242
  • Format: Hardcover
  • Look closely at any typically American article of clothing these days, and you may be surprised to see a Japanese label inside From high end denim to oxford button downs, Japanese designers have taken the classic American look known as ametora, or American traditional and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital ThLook closely at any typically American article of clothing these days, and you may be surprised to see a Japanese label inside From high end denim to oxford button downs, Japanese designers have taken the classic American look known as ametora, or American traditional and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital This phenomenon is part of a long dialogue between Japanese and American fashion in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.In Ametora, cultural historian W David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan s culture but also our own in the process.

    One thought on “Ametora: How Japan Saved American Style”

    1. Honestly? This was THE best book I've read all year. Which is just as well, because 2016 is now almost over and I have just managed to hit my target reads for the year.Ametora: How Japan Saved American Style is a MUST for anyone with any interest in fashion, particularly Japanese fashion. In fact, fashion aficionados of the 21st century now know that you cannot possibly disentangle the geneneralised concept of 'fashion' from 'Japanese fashion', the most vibrant and diverse fashion industry in th [...]

    2. I read a few books about fashion in 9th grade when I thought that was my thing (Dior's autobiography, Yohji Yamamoto wrote a book, some things about Comme des Garcons etc brands of interest), and I've leafed through a few Japanese mags in my day but this is definitely the best, definitely the meatiest book about fashion I have ever read.I mean look. I transitioned out of half-hearted otaku's eye view """"Harajuku"""" style to hot mess gay style with """"Harajuku"""" elements to Uniqlo and Muji a [...]

    3. I read this on the heels of Julian Cope's "Japrocksampler," which is another excellent book about post-war Japan's adaptation of a Western form. I found "Ametora" a bit more engaging, perhaps because I'm getting older and menswear is now more interesting to me than obscure Sabbath clones. In any case, this book is absolutely wonderful. The way it contextualizes each wave of Japanese men's fashion within a historical and economic moment makes it a great primer on post-war Japan as well as a compe [...]

    4. This book is deeply informative and helps the audience to understand the origins of many popular American fashion trends. The amount of information that is included in this book is astounding. The author does a great job at explaining storylines and introducing influencing aspects that created trends in Japan that were then brought to America. The book describes in depth a wide array of things like photography and cultural events that were important in shaping trends. The topic of fashion exchan [...]

    5. Ametora, written by W. David Marx, is a historically exhaustive survey of cultural flow between Japan and the United States. While seemingly dense for a niche issue and topic, Marx keeps it interesting by centering the book around the story of a few movers and shakers. People like Kensuke Ishizu of VAN Jacket, Nigo from A Bathing Ape, and Masayuki Yamazaki of Pink Dragon dot the fashion landscape as they took what was familiar in American fashion and made something distinct from it. If culture i [...]

    6. Page-turning and packed with informationAmetora's introduction features a quote by William Gibson- fitting, since it was his twitter where I first heard of this book. Anyone can make a nonfiction book informative, many can make them entertaining- and some deeply thought-provoking. But Marx manages to do all three with his fascinating history of the Japanese obsession with American fashion, from black market blue-jeans to young Americans rediscovering classic collegiate style in the painstakingly [...]

    7. Ametora is an amazing book that is very informational while managing to stay easy to read and quite succinct. All its stories, from the rise of Ivy style, to the domination of international streetwear with A Bathing Ape, to the obsession and mastery with first finding vintage American denim, and then later with its production, are enthralling. A perfect example on how the history of fashion can be interesting.

    8. Truly a fascinating read for anyone interested in either fashion, design, or Japanese culture. Well researched and detailed. I enjoyed the chapters on the Take Ivy photography series, as well as the vintage Americana obsession that launched (revived?) Harajuku. Could have done without the streetwear section, as I wasn't convinced of the connection to the rest of the historical arc, which was a weakness. Anyway, very interesting stuff.

    9. Oddly compelling. You probably have to be a bit of a weird fashion nerd with a style crush on a few Japanese people and he doesn't even mention Mana from Malice Mizer nor Novala Takemoto (of course, very few men follow their fashions!), but if you're a weirdo who actually likes history or men's fashion, this book is full of both!

    10. I enjoyed this book far more than expected. I recommend it highly to people interested in fashion, particularly in menswear.

    11. Those of you who know me, also know I'm a bit obsessed with Japanese-Americana fashion, specifically raw denim. This book is a history of how that style evolved in Japan.It's a fascinating topic. Starting right after the Pacific War, with The Occupation, Japan was obsessed with the stuff that was coming from America. With an almost reverential obsession, fascinated Japanese tailors reversed engineered American fashion, and sell it to an urban Japanese youth. The effect was interesting, like a fe [...]

    12. A compelling tour of American fashion in Japan: how it was first imported, then imitated, and finally so refined and improved as to become something inspired by Americana but uniquely Japanese.Anyone interested in men's fashion or Japan in general will love this book. The amount of time Marx clearly spent gathering first hand accounts from the people who lived through the Japanese men's fashion revolution added a very personal touch to the narrative.For me, I appreciated learning the fascinating [...]

    13. Marx effectively uses fashion as a lens for studying how Japan, or rather Japanese reimagined themselves during the postwar era. But, I should stress, not didactically. The arc of events is there, in background, but he lets individual stories speak for themselves. He also raises important questions about what "soft power" actually means. Does cultural appeal actually buy influence? It's hard to think of an example from the book in which an individual drawn to American style actually viewed US go [...]

    14. A fascinating story of the ebbs and flows of fashion across the Pacific Ocean over the course of 70 years. In many ways fashion is just like everything else - picked up by the Japanese and made better. The story is about how imitation becomes preservation - and how Japan keep the best of American fashion alive though the years Americans themselves left it behind. I'm not a fashion type at all - and never would read a history of fashion. Yet I couldn't put down this compelling tale of characters, [...]

    15. Probably the best book on modern Japanese fashion out there.An in-depth history with great storytelling. The chronology covers the emergence of Ivy and trad in post-war Japan and will take you to the heydays of Harajuku post-Fujiwara.A must read for anyone with an interest in menswear and even those who enjoy stories on cultural revolution. As with many things from Japan, it's a cultural and historical tale that will surprise.

    16. Really interesting dissection of important designers and forces in Japanese style, which was influenced by American styles.

    17. A great cultural history. People interested in clothes, post-war Japan, and even pop culture will find this book fascinating.

    18. 4.5 stars, rounding up. Read Harder Challenge 2017: Read a book that is set more than 5000 miles from your location.

    19. I'm no weeaboo, but I found the history of Japanese fashion to be a very interesting topic. The author clearly cares about the subject, and researched it extensively.

    20. Phenominal. I couldn't put this book down and wanted to read it again almost immediately after finishing it. Best book I've read all year.

    21. I have mixed feelings about Ametora. While I marvel at the attention to detail and research that was done for the book, I felt as though it also weighed the narrative down.

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