Customers Included (2nd Edition): How to Transform Products, Companies, and the World – With a Single Step

Customers Included nd Edition How to Transform Products Companies and the World With a Single Step Why do companies so often fail to give customers what they want Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services Using real worl

  • Title: Customers Included (2nd Edition): How to Transform Products, Companies, and the World – With a Single Step
  • Author: Mark Hurst
  • ISBN: null
  • Page: 175
  • Format: Kindle Edition
  • Why do companies so often fail to give customers what they want Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services Using real world case studies from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B 17 bomber the book clearly explains why including the custWhy do companies so often fail to give customers what they want Customers Included provides a roadmap for any executive or entrepreneur who wants to create better products and services Using real world case studies from Apple, Google, Netflix, and Walmart to an African hand pump, a New York City park, and the B 17 bomber the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization Mark Hurst, a pioneer in the field of customer experience, provides practical tips for a strategic, customer inclusive approach that generates results.

    One thought on “Customers Included (2nd Edition): How to Transform Products, Companies, and the World – With a Single Step”

    1. I liked the vivid real-life examples this book provides for anybody who is interested in why should one include the users/the customers in the process and what happens when you do/don't do it. Some of the cases described are great for making a point and visualising it with real life business examples. I especially much liked the PlayPump innovation case and I've used it in my own talks about UX and why users should be included. So thank you Mark Hurst for the good references! I actually didn't f [...]

    2. Realistic view on customer research and the importance of customer to be included in most of the strategic process.

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