Social Media Strategy: Marketing and Advertising in the Consumer Revolution

Social Media Strategy Marketing and Advertising in the Consumer Revolution Social Media Strategy is your guide to practicing marketing advertising and public relations in a world of social media empowered consumers Grounded in a refreshing balance of concept theory indus

  • Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution
  • Author: Keith Quesenberry
  • ISBN: 9781442251540
  • Page: 423
  • Format: ebook
  • Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media empowered consumers Grounded in a refreshing balance of concept, theory, industry statistics, and real world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the socialSocial Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media empowered consumers Grounded in a refreshing balance of concept, theory, industry statistics, and real world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace even as it shifts the perspective from an outdated communications control model to a effective consumer engagement methodprovides a step by step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organizationR PROFESSORS Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and .

    One thought on “Social Media Strategy: Marketing and Advertising in the Consumer Revolution”

    1. This is the book I wish I have when I was a marketing and advertising professional and as a student. It is the big picture behind social media marketing strategy

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