Logo Decode: From Logo Design to Branding

Logo Decode From Logo Design to Branding Analyzing logos from all over the world this book focuses on how logo and branding come into being and digs out the design stories behind logo development The prolific editor Wang Shaoqiang is a prof

  • Title: Logo Decode: From Logo Design to Branding
  • Author: Wang Shaoqiang
  • ISBN: 9788416504169
  • Page: 326
  • Format: Hardcover
  • Analyzing logos from all over the world, this book focuses on how logo and branding come into being and digs out the design stories behind logo development.The prolific editor Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts and dean of the design, visualization, and animation department.

    One thought on “Logo Decode: From Logo Design to Branding”

    1. Some relevant and inspiring projects, however there was a lot of unnecessary and straight up mediocre works that weren't even fully resolved. Also, a quick word on the translation. It is conducted very poorly and after struggling with it I ended up skipping the introductions and merely looked at the pictures which shouldn't ever be the reason for publishing a book about design. These works need to sit in a context and if the latter doesn't exist then so does the understanding of a project.

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