Marketing Payback: Is Your Marketing Profitable?

Marketing Payback Is Your Marketing Profitable From hard investments to hard decisions marketers and executives need a better framework for measuring marketing performance This book delivers a practical and coherent set of tools and techniques to

  • Title: Marketing Payback: Is Your Marketing Profitable?
  • Author: Robert Shaw David Merrick
  • ISBN: 9780273688846
  • Page: 211
  • Format: Hardcover
  • From hard investments to hard decisions, marketers and executives need a better framework for measuring marketing performance This book delivers a practical and coherent set of tools and techniques to measure the effectiveness of marketing.

    One thought on “Marketing Payback: Is Your Marketing Profitable?”

    1. Desde Leader Summaries recomendamos la lectura del libro La rentabilidad del marketing, de Robert Shaw.Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento, sistemas de fijación de precios.En el siguiente enlace tienes el resumen del libro La rentabilidad del marketing, Cómo mejorar el retorno de la inversión en los gastos de marketing: La rentabilidad del marketing

    2. I read this for one of my graduate classes at Northwestern University. The book, while not exactly a beach read, is a great guide to understanding ROI for marketing. This is all too valuable when it comes to understanding the tangible benefits from something that can feel so intangible.

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