The Campaign: A comedic tale of how creating a Super Bowl ad nearly destroyed a small ad firm

The Campaign A comedic tale of how creating a Super Bowl ad nearly destroyed a small ad firm The Campaign tells the story of what happens when a small ad firm expands and finds itself with business than they can handle just as the Sassi Sausage company comes to them wanting them to produce a

  • Title: The Campaign: A comedic tale of how creating a Super Bowl ad nearly destroyed a small ad firm
  • Author: Donald Shinn
  • ISBN: null
  • Page: 368
  • Format: Kindle Edition
  • The Campaign tells the story of what happens when a small ad firm expands and finds itself with business than they can handle, just as the Sassi Sausage company comes to them wanting them to produce a Super Bowl ad for them The business side of the firm sees the millions in potential revenue from such an ad, but the creative side is already grossly over taxed When The Campaign tells the story of what happens when a small ad firm expands and finds itself with business than they can handle, just as the Sassi Sausage company comes to them wanting them to produce a Super Bowl ad for them The business side of the firm sees the millions in potential revenue from such an ad, but the creative side is already grossly over taxed When push comes to shove, Sara Hackman, the lead creative writer issues a challenge to the suits If you think what we do is so easy, then take the ad and do it yourselves To her shock and dismay, they do just that After all, how hard can it be Well, it turns out it can be pretty hard Their star pig dies, their producer flees the country fearing arrest, the budget is in shambles, and the deadline is fast approaching Can the suits find a way to get the ad done, and will it be effective The Campaign is inspired by Tracy Kidder s The Soul of a New Machine While reading that for at least the tenth time the author thought, What if I wrote a fictional nonfiction book Thus was born The Campaign An earlier draft was entered in the 2012 Breakthrough Novel Award and made the top fifty of five thousand general fiction entries A prize from that contest was a Publisher s Weekly review of the submitted manuscript that concluded with, An original plot, solid characters, and a good jolt of humor make this a winner Just unfortunately not the winner Minor revisions have been made, but the story is essentially the same.

    One thought on “The Campaign: A comedic tale of how creating a Super Bowl ad nearly destroyed a small ad firm”

    1. A laugh out loud romp through the world of advertising that will keep you reading till the end. I read it in a day because I didn't want to put it down. Interesting subject and well developed characters. Donald Shinn has written a fun tale!

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