Hello My Name is Awesome: How to Create Brand Names That Stick

Hello My Name is Awesome How to Create Brand Names That Stick Too many new companies and products have names that look like the results of a drunken scrabble game xobni svbtle doostang e heart of the book is watkins proven smile scratch test as featured in the

  • Title: Hello My Name is Awesome: How to Create Brand Names That Stick
  • Author: Alexandra Watkins
  • ISBN: 9781626564725
  • Page: 435
  • Format: Paperback
  • Too many new companies and products have names that look like the results of a drunken scrabble game xobni,svbtle, doostang e heart of the book is watkins proven smile scratch test, as featured in the wall street journaland inc A great name makes you smile because it s suggestive evokes a positive brand experience, meaningful your customers get it , usesToo many new companies and products have names that look like the results of a drunken scrabble game xobni,svbtle, doostang e heart of the book is watkins proven smile scratch test, as featured in the wall street journaland inc A great name makes you smile because it s suggestive evokes a positive brand experience, meaningful your customers get it , uses imagery visually evocative to aid in memory, has legs lends itself to a theme for extended mileage and is emotional moves people A bad name, on the other hand, makes you scratch your head because it s spelling challenged looks like a typo, copycat similar to competitors names, restrictive limits future growth, annoying frustrates customers, tame flat, uninspired, suffers from the curse of knowledge only insiders get it and is hard to pronounce Watkins also provides up to date advice, like making sure that siri spells your name correctly And you ll see dozens of examples, the good, the bad and the so bad she gave them an award alexandra watkins is not afraid to name names.

    One thought on “Hello My Name is Awesome: How to Create Brand Names That Stick”

    1. Genuinely funny, insightful and full of practical methods of brainstorming brand names. Highly recommend it!

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