Hegarty on Advertising (New Edition)

Hegarty on Advertising New Edition Anyone interested in learning about advertising throughout the world will enjoy reading this book ChoiceWhat makes a great idea How do you make the best pitch to a prospective client What effect will

  • Title: Hegarty on Advertising (New Edition)
  • Author: John Hegarty
  • ISBN: null
  • Page: 204
  • Format: Kindle Edition
  • Anyone interested in learning about advertising throughout the world will enjoy reading this book ChoiceWhat makes a great idea How do you make the best pitch to a prospective client What effect will new technology have on advertising Written by one of the world s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight frAnyone interested in learning about advertising throughout the world will enjoy reading this book ChoiceWhat makes a great idea How do you make the best pitch to a prospective client What effect will new technology have on advertising Written by one of the world s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts The first offers John Hegarty s personal insights and advice on the advertising business Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty BBH in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo This essential addition to any advertising executive s shelf is now fully revised and ready to inspire a new generation of marketers.

    One thought on “Hegarty on Advertising (New Edition)”

    Leave a Reply

    Your email address will not be published. Required fields are marked *