The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

The Management of Business To Business Advertising A Working Guide for Small to Mid Size Companies Stewart Ross s book which represents the distillation of thirty years of professional experience in industrial advertising and promotion is the only comprehensive and up to date working guide availa

  • Title: The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies
  • Author: Stewart Halsey Ross
  • ISBN: 9780899301631
  • Page: 427
  • Format: Hardcover
  • Stewart Ross s book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up to date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers Stressing practice rather thaStewart Ross s book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up to date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers Stressing practice rather than theory, and providing in depth coverage of every aspect of the marketing communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in house advertising and promotion facility if is advantageous to do so.

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