Emotionomics: Leveraging Emotions for Business Success

Emotionomics Leveraging Emotions for Business Success For far too long emotions have been ignored in favor of rationality and efficiency Breakthroughs in brain science have revealed that people are primarily emotional decision makers Many companies have

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  • Title: Emotionomics: Leveraging Emotions for Business Success
  • Author: Dan Hill Sam Simon
  • ISBN: 9780749453992
  • Page: 222
  • Format: Hardcover
  • For far too long, emotions have been ignored in favor of rationality and efficiency Breakthroughs in brain science have revealed that people are primarily emotional decision makers Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency Even fewer have acted on it Emotionomics looks at emotions in terms of business oppFor far too long, emotions have been ignored in favor of rationality and efficiency Breakthroughs in brain science have revealed that people are primarily emotional decision makers Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency Even fewer have acted on it Emotionomics looks at emotions in terms of business opportunities, both in the marketplace and in the workplace In today s highly competitive marketplace where many products look alike, a product s emotional benefit can make the difference Moreover, a company with an emotionally engaged workforce will undoubtedly achieve competitive advantage A revised edition that replaces the 2007 release, Dan Hill s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees It shows how to leverage emotions for business success in branding, product design, advertising, sales, customer satisfaction, leadership, and employee management Emotions matter, and this book will help readers not only step closer to customers and employees, but also to step ahead of competitors.

    One thought on “Emotionomics: Leveraging Emotions for Business Success”

    1. The topic of this book is about how your face expresses what you think, which often different than what you say. The author of the book referred this gap as ‘say-feel gap’. In term of relationship between sales person – customer, or employer – employees, if you want to close the gap, the author recommends not to just listen to their answer, but to use facial coding; means, reading facial muscles of the target person. He described seven types of core emotions and more of secondary emotion [...]

    2. Fascinating guide to the science of facial codingFacial coding, which is based on psychologist Paul Ekman’s Facial Action Coding System (FACS), has a sleek and shiny high-tech feel. Indeed, the approach that Dan Hill and his research consultancy firm developed involves eye tracking, video recording, tabulation of “emotional data sets,” elaborate scoring systems and comprehensive analyses. Yet, 19th-century scientists Charles Darwin and Guillaume Duchenne studied facial coding and applied t [...]

    3. This book covers many elements of business and marketing. I found it to be extremely valuable in insight and to me should be on the bookshelf of any serious marketer.

    4. Tiene muy buen contenido pero no me gusta la forma en que lo exponen, también hay capítulos que, siento, son de relleno (los ultimos).

    5. This book is one of the great books that I have read till now. I like the presentation of the author very much

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